How to open a successful coffee shop

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As you already know , the Famous Bean Group has some fantastic opportunities to become a franchisee. All you have to do is dive in and go for it! Right? Well … that’s easier said than done! This step-by-step guide to opening a buzzing Famous Bean Coffee shop will help get you on the right track.

Step 1: Research the industry  It’s essential that you spend some time understanding the coffee business. This means chatting to seasoned coffee business owners and learning from their experience; finding out what works, and what doesn’t. We at Famous Bean Group are committed to guide you every step of the way, from startup to maturity and beyond. This business model has already been proven to eliminate most of the risk and uncertainty for you, because as business partners we enjoy working with our franchisees to build their and our business.

Learn about your customer base. Who will they be? What time of the day will be busiest? And what are their needs?

Step 2Express your creativity No doubt you have big plans and already have a mental image of your coffee shop up and running. Write down what you want to achieve with your shop and what kind of atmosphere you want to create, and how you wish to interact with customers.

Step 3: Select your location We are a South African owned coffee café franchise that is looking to further expand nationally and further into Africa. We already have a group of stores that are operationally ready, so you let us know of your location preference.

Step 4: Follow our detailed business plan We will assist you with the following:

  • Identifying the startup and operational requirements.
  • Assistance in compiling a business plan in support of funding applications.
  • Administrative structuring, compliance to statutory, legal and business related requirements.
  • Finding and securing premises, lease negotiating.
  • Shop fitting, kitchen preparation, fixture and fittings, décor and merchandising, point of sale.
  • Recruiting of back of the house staff and waiters.
  • Staff training.
  • Managerial and other training, including HR and industrial relations, operational, logistics and financial matters specific to The Famous Bean Café Franchise Group.
  • On the ground project management and support during the launch period.
  • Ongoing mentoring, support, guidance and training. Managing of exceptions, if and when required.
  • Corporate marketing and brand awareness

Step 5Suppliers We will provide you with a list of preferred suppliers. The major suppliers are usually for coffee, milk, bread, fresh produce and groceries. You’ll also need cups (paper and porcelain), napkins, coffee stirrers, teapots, syrups … and the list goes on.

Step 6Hire the right people Most employers start by looking for experienced staff, which is understandable. But there is one thing that trumps experience: attitude. Skills can be learned…but attitude can’t!  Experience is great but developing a great team culture also reflects on your staff’s attitudes toward their work and your customers.

A good induction and training system is also important – we can help with barista skills & workflow training.

Step 7Market your new coffee shop  The months and weeks leading up to the opening of your cafe are a chance to start building your network. Social media will be your word of mouth, so use Facebook, Instagram and Google Ads to build up your reputation. Be sure to make online promotions personal, interactive and engaging. Use images and videos to encourage shares and engagement. When your customers come in, ask them to follow your page to receive updates, freebies and specials.

Opening your café is a big investment and an incredible achievement and will mark the beginning of an exciting new adventure. With your shop open, you can enjoy the opportunity to be your own boss, build your profits and make new relationships throughout the community. And most importantly, you’ll enjoy sharing your passion for one of life’s greatest pleasures… coffee!

Interested in becoming a franchisee?